Linktree has 60M+ users and a $1.3B valuation. Linkette has Paris-hosted data, Mistral AI, and editorial design. Here is when each one is the right answer.
This is the long comparison. We are not pretending Linktree is a bad product — it is the category-definer, it works, and most creators reach for it by reflex. What we want to do here is help a European creator (or anyone who actually reads their sub-processor list) decide whether the tradeoff makes sense.
At a glance
| Dimension | Linktree | Linkette |
|---|---|---|
| Data residency | United States (AWS) with transfers to Australia | France (Supabase Paris, eu-west-3) |
| AI provider | OpenAI / undisclosed US LLMs in AI features | Mistral La Plateforme (Paris) |
| EU AI Act posture | Not publicly mapped to GPAI obligations | Published model lineage, Mistral GPAI compliance |
| Design wedge | Templated, "tree" aesthetic, sticker culture | Warm editorial, Fraunces serif, cream-and-terracotta |
| Pricing (paid entry) | $8/mo Starter, $15/mo Pro, $35/mo Premium | €5/mo Pro (single tier, v1) |
| Cookies on public pages | Yes (analytics + advertising) | None by default (Plausible, cookie-free) |
| Custom domain | Pro tier ($15/mo) | Pro tier (€5/mo, v1.5) |
| Mobile app | iOS + Android | Web-first; PWA in v1, native in v3 |
| Open source | No | Tokens + primitives packages open (MIT) |
| Recent funding | $110M Series C, Index + Coatue, March 2022 | Bootstrapped |
What Linktree actually is, briefly
Founded in Melbourne in 2016, Linktree is the most-used link-in-bio in the world. Per their March 2022 Series C announcement, they raised $110M at a $1.3B valuation, with backing from Index Ventures, Coatue, Insight Partners and AirTree. Headquartered in Australia, they store and process user data primarily on US infrastructure, with transfers to Australia. Their Privacy Notice (last updated April 13, 2026) is direct about this: personal information may be transferred to Australia, the United States and "other countries where they conduct business."
Their pricing changed in November 2025. As of writing the public pricing page lists four tiers: Free, Starter at $8/mo, Pro at $15/mo, Premium at $35/mo. The Free plan now carries a 12% fee on commerce transactions — a meaningful change from the historic "free is genuinely free" framing.
Where Linktree is better — honestly
We are not going to dance around this.
1. Ecosystem and integrations. Linktree integrates with a long tail of tools — Shopify, Stripe, Mailchimp, PayPal, Spotify, Apple Music, OnlyFans, Cameo, dozens more. If your workflow already lives across five US SaaS tools and you want one-click hookups, Linktree is the path of least resistance. Linkette v1 has Stripe-equivalent (Mollie) on the v2 roadmap and ships with deliberately fewer third-party integrations.
2. Mobile apps. Native iOS and Android apps with editor parity. Linkette is web-first with a PWA in v1; native apps are a v3 commitment.
3. Commerce features at scale. Linktree has built out commerce tooling — tip jars, digital products, gated content, email capture, video shorts. If you sell digital products from your bio today, Linktree (or stan.store) is the more complete answer right now. Our Mollie-based monetization layer is v2.1.
4. Brand recognition with US-centric brand partners. When a US brand asks for your "link in bio" they often mean a Linktree. There is a small but real friction cost in being the creator who hands a brand a URL they do not recognize.
5. Sticker library, GIF backgrounds, and the "playful Linktree" aesthetic. If that is the look you want — and many creators legitimately do — Linktree owns it.
Where Linkette wins — with numbers
1. Data actually lives in Europe. Not "GDPR-compliant" in the box-ticking sense. The Postgres database is Supabase's eu-west-3 (Paris). The CDN is BunnyCDN (Slovenia, EU-owned). Transactional email is Brevo (France). Analytics is Plausible (Estonia, cookie-free, no IP storage). Hosting is Scaleway (France). There is no US incumbent in the day-to-day data path. If a French DPO asks where your visitors' IPs are processed, you can answer with a single jurisdiction.
2. AI provenance you can name. Every AI feature in Linkette — the onboarding chat, the bio assistant, the ghost-text completions, the link enrichment on URL paste — runs on Mistral La Plateforme. No data ever reaches OpenAI, Anthropic, or Google. We publish the model (currently mistral-medium-2508 for editorial generation, mistral-small-2509 for enrichment) and a per-creator AI usage ledger.
3. EU AI Act readiness. Mistral is a European GPAI provider and publishes its transparency obligations under Article 53. When the GPAI rules kicked in (August 2025) and high-risk system rules (August 2026), the upstream paperwork is something we inherit rather than scramble for.
4. Cookie-free public pages. Visit a Linkette page and your browser receives zero tracking cookies. No Meta Pixel. No GA4. No advertising IDs. The aggregated click analytics that creators see come from Plausible, which stores no personal identifiers.
5. Editorial design as the default. The Atelier theme uses Fraunces (variable serif), a warm cream paper (#FAF6EE), deep ink text, terracotta accents and sage secondary. Dark mode ("Atelier Nocturne") is a warm near-black at #16140F — not pure black, not Discord-grey. This is a deliberate aesthetic choice; most EU link-in-bio competitors still ship Bootstrap-era templates.
6. Pricing transparency. One paid tier at €5/mo, no commerce-fee surprises, no "removed feature behind upsell" pattern. We will add tiers when the product earns them, not when the spreadsheet demands them.
Where the two converge
Both have unlimited links on the paid plan. Both support custom domains (Linktree from $15/mo, Linkette from €5/mo). Both offer basic click analytics. Both support QR codes. Neither is the right tool if you are running a multi-region commerce operation — that is Shopify or Stripe-direct.
A note on switching cost
Linkette has an importer that takes a Linktree public URL and re-creates a starting Page draft with your links, labels and ordering. It does not import historical analytics — there is no public API for that — and it does not import paid integrations. We are explicit about this so you do not get halfway through a migration and feel stuck.
The recommendation
If you sell digital products today, want native mobile apps, run a US-creator-economy workflow, or simply value being on the platform every brand recognises — pick Linktree. It is the default for a reason and the product team in Melbourne has earned that position.
If you are a European creator (or anyone serving European audiences) who cares that your visitors are not tracked, your AI calls do not enrich a US model, and your page actually looks like it was designed rather than assembled — pick Linkette. The tradeoff is real: fewer integrations, no native app in v1, smaller ecosystem. But you get a platform where the answer to "where does this data live?" is one word: Paris.
Linkette is in private beta for EU creators. Join the waitlist →